Answer
Aug 28, 2024 - 05:14 PM
Counter display advertising, such as low profile counter mats, is a strategic tactic employed by businesses to captivate consumer attention in retail environments. By placing promotional materials on countertops or checkout areas, these displays serve as visual cues that encourage impulse purchases, highlight enticing offers, or provide additional information. The prime positioning of these displays, in areas where customers pause and wait, makes them exceptionally effective for promoting products or brands. As customers stand in line, their focus naturally gravitates to the counter, where they place their items for payment. This makes the counter an ideal location to increase brand visibility and drive sales.