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Question: What is POP, POS or counter top advertising when it comes to counter mats?
Answer: In the advertising world POP is the acronym for Point of Purchase, while POS is the acronym for Point of Sale, referring to customized counter mats placed on the counter top near the sale, often referred to as retail, promo, or point of purchase mats. With this counter top advertising counter mats are strategically positioned displays to maximize visibility and engagement, featuring eye-catching designs, special offers, additional product information, and limited-time promotions to entice shoppers as they complete their transactions, ultimately driving incremental sales and enhancing the overall shopping experience.